Is the PGA trying to bring Sexyback?

You know, it's time for me to get on my soapbox again. For years, we've all been used to the same types of tournaments, held at a lot of the same places, and it's been a tradition that I have come to respect and admire for its old-school heritage. When College football started being dominated by the "sponsored by" sentiment and having bowl names change virtually every year, the season of hype and games lost some of its luster with this becoming more and more corporate than ever.

But alas, golf has fallen into this trap. A sport that has a problem with some clubs not allowing women or even minorities sure as heck can't say no to a big fat check so that we can call the next tournament the "Hormel Johnson Brats Louisville Slugger for the benefit of Literacy in Eastern Minnesota" Open. It's ridiculous. I mean, how do you even determine who has won what championship if it changes names every year???

And now, evidently the tour is trying to bring Sexyback, because Justin Timberlake has his own tournament sponsorship. The five-year agreement will be the tour's stop in Vegas (where else?) and Timberlake is the 14th celebrity to host a tournament (however, let's keep in mind that the other celebrities, for the most part--were legends even in the sport--Bob Hope, for example). This smacks of once again taking the game's integrity apart. It makes me think that we're turning golf into what happened when Jackie Mason took over Bushwood in Caddyshack II (Yes, I was one of the seven people that watched that movie). I can't help but feel sorry for everyone who has been proud of things to see the almighty dollar and the "marketing" of the tour take a front seat to the pride and tradition of the game. Call me a fud-dud, but I really don't care to watch a tournament featuring hoochie mamas dancing on the tee while J.T. hits into the rough that features booming bass tracks and DJs at the end of every hole and carnivals at the clubhouses.

It just ain't right. Somewhere, Hope is crying in heaven.

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Is the PGA trying to bring Sexyback?

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